Marketing Management
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Details
Textbook:
Pages : 500;
Paperback;
210 X 275 mm approx.
Workbook:
Pages :
282; Paperback;
210 X 275 mm approx, Sample Applied Theory Questions
Pricing
Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Available only in INDIA
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Please allow 5 to 10 days for delivery.
Detail Table of Contents
Direct and Online Marketing : Chapter 24
SUMMARY:
Direct marketing helps marketers reach customers directly through online media, telephone or post. Direct marketing has grown phenomenally in the recent past. Marketers are continuously adopting latest technologies to leverage maximum profits from direct marketing. From the conventional telephonic sales, there has been a worldwide growth of direct marketing, as companies around the world are increasingly relying on web technologies for their marketing programs.
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The rapid increase in growth of online marketing can be attributed to many factors. Goods, services and ideas can move across continents efficiently at the click of a mouse. As the penetration of the Internet has increased significantly in the last decade, marketers are using online advertising and marketing techniques to increase their reach at the global level. This can be attributed to the increased usage of online services by people and significant importance being given to e-commerce and associated services by governments. A firm has to design its business processes effectively in order to succeed in e-business. Firms can employ various methods of online advertising to expand their online business. Some of these methods are – forums, newsgroups, bulletin boards, web communities, emails and web-casting.
